It’s a weird reality when you get that your venture has reached scale. It kinda sneaks up on you. After all, you’ve been cheer leading the thing so hard to get it here that you fail to appreciate its point of arrival.
I say that ‘cos reaching scale is only just the end of the beginning. I.e. you’ve survived. So many folk have different perspectives on scale/tipping points/maturity/whatever-else-ya-wanna-call-it.
For some its $5 Million of revenues, for some 10 Million monthly views, others sustainable profitability and there are more. None are wrong. In the end though its about realising that you are best positioned to take immediate advantage of a good sized market opportunity.
At blur Group its just about getting that we have actually gone beyond lean startup and have the scale and resources to make a bigger difference. Our mission has always been to level out the ad industry with a cool, quality Exchange for creatives which helps them get a larger, healthier slice of tomorrow’s marketing and ad pie.
Well, tomorrow’s about here. blur Group’s Exchange has listed nearly $1 Million of creative briefs in just the first 6 weeks of the year. We’ve celebrated this by publishing more daily Exchange stats at blurgroup.com and made a larger commitment than ever to Exchange tech and support. Try it.
I plan to share our journey at my blog. To call BS when we see it, to speak out for creatives everywhere and creativity in general. To give some insight into what its like running 15,000 creatives and agencies collaborating with hundreds and soon thousands of businesses and brands, helping them work, create and transact better together. ‘Cos that’s how we roll here.
